It seems that all the “gurus” and “wanna be gurus” are on the launch. We are now in second quarter and the number of them doing program launches right now is just wild and frightening. (I think they all just signed up for, or are, using Jeff Walkers launch formula that he recently re-launched). Now don’t get me wrong, the ones I’ve seen are actually very good with lots of great information and could be a good investment if you are ready.
And by ready, I mean that you are clear on who you are, who your client is, your business model and direction. Unfortunately, I see so many coaches, consultants and other service professionals investing in these High End Marketing programs when their business itself hasn’t been aligned. They spend so much time trying to figure out who they are in business in these programs that they end up not getting the ROI on their investment. And… they’re still not clear and confident on who they are in business and their business model.
By the time they figure out that the program they signed up for isn’t what they need, or a true fit, they’re often out of, or almost out of, money with not much to show for it. Not that what they learned isn’t valid, it’s just an expensive education with little to show for it until way down the road when, and if, they’ve figured it out. What a waste of time, energy and money.
Please don’t take it that I’m dissing on marketing, because I’m not. Marketing is important! I work and collaborate with a number of marketing professionals, some of who are clients as well. As a heart-centered entrepreneur some of how you discover your business model and who your clients are comes from getting out there marketing and making sales. However, this alone is a trial and error method. I know because I’ve done it and I’ve experienced everything I’ve written here as well.
To get the best ROI out of your marketing and or marketing programs for where you are in business, it’s not only important, it’s necessary for you to have a clear direction and know exactly where you are so that you can engage the right marketing professional at the right time. It sure saves a lot of time, energy and money, not to mention headaches.
So before you jump into and invest in any marketing program or with a marketing professional, let’s Choreograph Your Journey (even if you think you’re not on the CEO track) to make sure you have the clarity to make the best decisions for you, save time, energy, money, and get the best bang for your buck.