It’s amazing the journey that one follows in business. It is so intertwined with who we are and where we are in life that the birthing of what is to become our ultimate business and path can seem like a never ending journey to who knows where.
Heart & Soul CEO is a division of a company I own with my husband Cris. It came about as a divine inspiration while I was at a master-mind retreat in September of 2011. At the time, it was clear to me that Heart & Soul CEO was the business name that embraced and integrated all of me and my entrepreneur journey experience.
Prior to Heart & Soul CEO, I took quite the wandering path in my business as I learned marketing and tried to refine my ideal client and target market. What kept me wandering was the propensity I had for changing what I offered, and often my entire business model, based on the clients who were showing up at the time. Behind my wandering was this Business Doubt Dragon I carried that did not want me to face my calling and embrace all of my experience. So as a result, my prior entrepreneur experience ranged from building a Business & Life Coaching Practice, to Real Estate Investment to Relationship Coaching. To say the least, it was quite the adventure.
With Heart & Soul CEO, it felt like I was finally home and had clarity. So I launched on my way down the path of what I thought my business “should” look like. The irony is that for someone whose spiritual life has been an integral part of my life, I failed to engage with Spirit’s guidance in my business.
Next to having children, being an entrepreneur is a personal growth course on steroids (I’ve done both). There is nothing like being stretched to extend and grow beyond the hidden and hindering beliefs (Dragons) that hide in the dark corners and shadows of our being and sabotage our movement forward.
While I continuously acquired skills and danced with my dragons to grow me and my business, in all my time in business I never faced my Business Doubt Dragon. This aspect of me kept me from having the clarity I needed to fully bring Heart & Soul CEO to life. After hitting the pit of darkness lead by my Business Doubt Dragon and feeling battered and beaten, I left Heart & Soul CEO and went on sabbatical to determine if I was even cut out to be an entrepreneur.
What I learned on sabbatical is that I truly am an entrepreneur. With this added clarity I launched myself back into business at the beginning of 2015, bringing spiritual guidance into my business more and more each day. At the same time, I left Heart & Soul CEO on the shelf while I wandered some more in business
Then one day I got it!
I discovered the clarity I had been working so long to find and started down the path where my spiritual guidance shined the light for me to follow. Then came, Thanksgiving morning 2016 when I awoke with the insight that Heart & Soul CEO was the home for all my work and everything I’ve created, dancing with dragons included.
I finally landed. Woohoo!
And now, Heart & Soul CEO is here to inspire, champion and springboard you along your journey to CEO.